Privacy and Cookies Policy

Fidelity Digital Media Ltd

Effective Date: 7th January 2026

1. Introduction

Fidelity Digital Media Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our services, or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Company Information

Fidelity Digital Media Ltd

167-169 Great Portland Street, London, W1W 5PF

Email: fidelitydigitalmedialtd@gmail.com

Phone: +447359 819007

3. Information We Collect

We may collect and process the following types of personal data:

3.1 Information You Provide

• Full name

• Email address

• Phone number

• Company name

• Billing and payment details

• Project details and requirements

3.2 Automatically Collected Information

• IP address

• Browser type and version

• Time zone and location

• Website usage data (via cookies and analytics tools)

3.3 Sensitive Data

We do not intentionally collect sensitive personal data unless required for a specific service and with your explicit consent.

4. How We Use Your Information

We use your information to:

• Provide and manage our services (photography, videography, digital media production)

• Communicate with you regarding enquiries or projects

• Process payments and manage contracts

• Improve our website and services

• Send marketing communications (where consent is given)

• Comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contractual necessity – to deliver agreed services

• Legitimate interests – to improve services and business operations

• Consent – for marketing communications

• Legal obligation – for compliance with applicable laws

6. Sharing Your Information

We may share your data with:

• Payment processors

• IT and hosting providers

• Professional advisers (e.g., accountants, legal advisers)

• Regulatory authorities where required

We ensure all third parties respect the security of your data.

7. International Data Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as:

• Adequacy regulations

• Standard contractual clauses

8. Data Retention

We retain your personal data only as long as necessary:

• Client records: up to 6 years (for legal and tax purposes)

• Marketing data: until you withdraw consent

• Website analytics: typically 12–26 months

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request erasure (“right to be forgotten”)

• Restrict processing

• Object to processing

• Data portability

To exercise your rights, contact us at: fidelitydigitalmedialtd@gmail.com

10. Cookies and Tracking Technologies

Cookies are minute text files stored on your computer when you visit certain web pages. At Fidelity Digital Media Ltd, we use cookies to keep track of items in your basket, and to remember you when you return to our site. To place an order on this website, you need to have cookies enabled. If you don't wish to enable cookies, you can browse the site, but you may not be able to place an order.

Most web browsers have default settings that allow cookies to be stored. However, under the “Managing Your Cookies” section below, we explain how to disable or enable cookies, should you wish to change your settings.

We use cookies to:

• Improve website functionality

• Analyse website traffic

• Enhance user experience

Managing Your Cookies

If cookies aren't enabled on your computer, it will mean that your browsing experience on our website will be limited; you may not be able to order for our services.

All recent versions of popular browsers give users a level of control over cookies. Users can set their browsers to accept or reject all, or certain cookies. Users can also set their browser to prompt them each time a cookie is offered. The instructions for changing your cookie settings are different for each type and version of browser.

To disable or change the settings of your cookies

If you are not sure of the type and version of browser you use to access the web:

• For PCs: click on 'Help' at the top of your browser window and select the 'About' option

• For Macs: with the browser window open, click on the Apple menu and select the 'About' option

Instructions on how to disable or change the settings of cookies on your type and version of browser are available here: https://www.aboutcookies.org/how-to-control-cookies/

11. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

• Secure servers

• Encryption where appropriate

• Access controls

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

13. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

14. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the

Information Commissioner’s Office (ICO).

Website: https://www.ico.org.uk

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

16. Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

Fidelity Digital Media Ltd

Email: fidelitydigitalmedialtd@gmail.com

Phone: +447359 819007

Fidelity Photos captured our wedding beautifully, creating memories we'll cherish forever. Highly recommend their services!

Jane & John

The team at Fidelity Photos was professional and creative, delivering stunning visuals for our corporate event.

Tyson W.

★★★★★

★★★★★